Apple and Microsoft’s Corporate Culture

Choose an industry in which two or more companies has
historically competed to maintain a significant share of the marketplace. These
could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor
Company, or any other well-known pair of competitors.

1. Determine how each corporate culture differs from the

2. Analyze three (3) ways that each unique culture has
benefited by the other’s competition.

3. Speculate how each would continue to thrive if its
current corporate culture would need to change in the near future. Be sure to
state what change(s) you are speculating on and what led you to identify that

4. Use at least five (5) quality academic resources in this
assignment. Note: Wikipedia and other Websites do not quality as academic