“Go global!” Research : Argentina and Brazil

You own your own company and would like to “go
global!” Research a potential market and product to get your export
operations started and present your findings to potential investors. Explain
how and why you chose your market and product.

The product and country that I chose is cars,Argentina and

Create a 15-to 20-slide (plus one reference slide)
Microsoft® PowerPoint® presentation with detailed speaker’s notes that analyzes
a potential international business opportunity. Include at least 3 resources
besides the textbook. Use the outline below and the information you gathered
throughout the course to complete the assignment.

? Introduction

? Description
of product to be exported

? Characteristics
of target market

o GNP/capita

o GNP/capita
growth rate

o Size of

? Market

o Basic
need potential

o Exchange
rate trends

o Import

o Price

o Government
and public attitude toward buying American products

o Size,
number, and financial strength of competitors

o Sociocultural

 Attitudes
and beliefs

 Languages

 Education

? Export
marketing strategies

o Promotion

? Conclusion