Field Trip – Recruitment


Assess and identify employer branding techniques

Assess online recruiting best practices

Examine strategies for recruiting a more diverse workforce

Identify various methods used for external recruitment


This assignment will use the readings and discussions as a
base for externally researching and evaluating company websites which use a
variety of recruitment methods and techniques.

Materials Required

Dessler, G., Chhinzer, N., & Cole, N. D. (2014). Human
resources management in Canada (12th Canadian ed.). Don Mills, Ontario: Pearson
Canada Inc.

Review chapter 6 of the course textbook


Visit YouTube to view the following video on employer

Randstad Group. (2016, May 13). 2016 talent management &
employer branding insights [Video file]. Retrieved from

Select and visit three company websites of your choice (not
including the textbook example of McDonald’s on page 145), and review their
approach to employer branding. Conduct
research to gather information to address the following questions:

Of the three, identify one that is exemplary (i.e., makes
you want to apply) and one that requires improvement (i.e., makes you question
whether you would want to work there).
What were your reasons for making these choices?

How does your research of these websites relate to the
YouTube video?

How have these companies incorporated social media to
support their branding?

Select and visit two new company websites of your choice
(different from those listed above) and review their approach to online
recruiting. Conduct research to gather
information to address the following questions:

What best practises are being used? (refer to page 160 in
the textbook).

What is being done (if anything) to recruit a more diverse

Select and visit two additional websites that would be
classified as internet job boards, executive search firms, or online networking
sites. Conduct research to gather
information to address the following questions:

What type of external recruitment method is being used on
these websites? What is the reason for
your classification?

What is the usefulness of this type of website to potential

You are to gather the information and write a formal
business report containing a site-by-site summary of the trip. The itinerary will identify the sites visited
and topics covered.

Your report must be concise (3-4 pages double spaced in
12-point font, excluding cover page and references pages).

It must be well-written, but in lay terms so that anyone can
fully understand your reasoning, include proper APA format and introduction
that clearly outlines the purpose and flow of the essay, and a strong

You must also provide a properly cited reference page at the
end of the document (including all websites visited).

Submit your formal business report as a Word (or other
compatible text editor) document through the submission link.


The Field Trip – Recruitment assignment will be marked in
its entirety out of 100. The following rubric indicates the criteria students
are to adhere to, and their relative weights to the assignment overall.


% of Final Grade


Content (60%)

a. Requested aspects of the websites have been included and
described adequately with supporting details and examples.


b. At least two research sources are included and are valid
and robust.


c. Conclusions supported by text and external sources.



Communication (25%)

a. Uses clear language, with topic-specific terminology used
correctly and effectively.


b. Information generally organized intelligently and
holistically (i.e., not simply answers to questions).


c. Proper introduction and conclusion to paper incorporated.



Attention to Detail (15%)

a. APA formatting (title, headings, and references) applied


b. No errors in spelling, grammar, and sentence structure.