Assignment 2: Discussion—Communicating Policy Even When You
Do Not Agree

BANKS Industries has experienced rapid expansion in the past
several years. However, it appears that the HR department is just now catching
up by revising policies and rapidly implementing changes. One of the new
policies outlines the requirements of a new dress code, which is stricter and
more formal than the previous requirements.

Using the module readings, the Argosy University online
library resources, and the Internet, research the concepts of communication and
change management. Then, based on the above scenario, respond to the following:

As a manager, what is your role when it comes to
communicating policy changes to employees, especially when the policy is not
one with which you necessarily agree (for example, policies regarding personal
cell-phone use in the workplace)? As a manager, how would you communicate such

How will you accommodate multiple cultures when
communicating these issues to employees? As you prepare to address this
question, take into consideration the following communication concepts: To be a
successful cross-cultural communicator you must remember the following:

There are no universal gestures.

You should be sensitive to verbal and nonverbal
communications or behaviors.

It is important to be open-minded to cultural views of
others and their ways of communicating. For example, a frown could mean
concentration in some cultures, whereas in other cultures, it is interpreted as
anger or disappointment.

By the due date assigned, post your response to the
appropriate Discussion Area. Through the end of the module, review and comment
on at least two peers’ responses.

Write your initial response in 300–500 words. Your response
should be thorough and address all components of the discussion question in
detail, include citations of all sources, where needed, according to the APA
Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

Read your peers’ answers.

Provide substantive comments by

contributing new, relevant information from course readings,
Web sites, or other sources;

building on the remarks or questions of others; or

sharing practical examples of key concepts from your
professional or personal experiences

Respond to feedback on your posting and provide feedback to
other students on their ideas.

Make sure your writing

is clear, concise, and organized;

demonstrates ethical scholarship in accurate representation
and attribution of sources; and

displays accurate spelling, grammar, and punctuation.


Assignment 2: Discussion—Crafting a Strategy to Fit the

The Web site once aimed to be the world’s largest
bookseller. Now the company offers a wide range of products and services to
consumers, operating online retail storefronts for partners and developing and
selling its own manufactured products (such as Kindle).

Can a company like have a strong business model
but a weak strategy? Using the Internet, find Amazon’s most recent annual
report and peruse its main sections.

Based on your analysis of the report, respond to the

How has the company’s strategy changed from the original
generic strategy that was applied?

How would you describe the central elements of Amazon’s

In your opinion, what elements are involved in implementing
the following business strategies?

A low-cost provider strategy



Market timing

Write your initial response in approximately 300 words.
Apply APA standards to citation of sources.

By the due date assigned, post your response to the
appropriate Discussion Area. Through the end of the module, review and comment
on at least two peers’ responses. Explain what you find to be the most helpful
advice and why you would consider it a possible best practice.

Amazon. (2012).