Core competency and marketing

Organizational Theory study guide question

Question 1: Considering the potential advantages of large
and small size, would you describe the “feel” of your college or
university as big, small, or small-within-big? Why? What might make it feel

Question 2: What is a core competence? Generate some
examples of companies with distinctive competencies, identifying what those
competencies are. Brainstorm some creative new products and markets to which
these competencies could be applied