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O’Keefe, Daniel J. (2016). Persuasion: Theory and research(3rd Ed). Los Angeles, CA: Sage Publications, Inc.
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Define “persuasion.” Identify and explain the key elements of the persuasive process the definition identifies. Finally, discuss what persuasion is and what it isn’t?
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Compare and contrast Fisher’s Narrative Theory with Aristotle’s Theory of persuasion. (A good comparison and contrast will involve a complete explication of each theory.)
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Identify and explain the tactics of intensification and downplay as suggested by Rank’s model of persuasion.
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Michael Hogan argues in “Persuasion in the Rhetorical Tradition” that we have a “pressing need to revive the spirit of the classical tradition.” Why does he claim this and what does he suggest we can do to accomplish it?
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Explain how message content, structure, and style impact persuasion.
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Explain in as much detail as possible the three behavioral outcomes of persuasion.
