Developing New Products in the Global Economy

Let’s say as a participant in the AIBC, you will have an
opportunity to become a published writer at the end of the conference.
“The Marketing Scene,” provides a
platform for professionals and consumers to discuss new ways of marketing, the
effectiveness of advertising trends, specific ad campaigns and the impact this
information has on our society. It provides a good starting point for this.
Some of the stories talk about the marketing of new products or the
revitalization of existing ones.

1. What challenges does a company face when developing new
products in the global economy? Describe selected challenges using examples of
at least 3 product/service launches.

2. After having discussed the challenges of new product
launches, how has technology assisted in the effort? Please report on at least
3 situations in which technology supports the marketing effort.

3. Legal and ethical implications loom large in today’s
business environment. Describe selected challenges using examples of at least 3
legal/ethical faux pas in marketing that hit the media. The Marketing Scene
devotes a section to Controversy in
Ads, which may give you some ideas for your research.