Global Business Cases: Semiconnected Inc. and Justin
Marshall
Read the two cases: (1) Minicase: Semiconnected Inc. – Must
It Reorganize? and (2) Minicase: Justin Marshall – A Failed Global Leadership
Opportunity. Discuss what organizational structure SemiConnected Inc. should
have used when it decided to set up its first foreign plant in Taiwan. In the
case for Justin Marshall, discuss cultural differences that led to Justin’s
failure in his leadership role of the company’s Asia/Pacific division.
