Global Markets

Scenario: Mike one of the marketing strategists on your
team, stops at your office door wanting to talk. “We use fabrics that are
made domestically; however, there are issues with using these same fabrics
globally. There are laws and regulations that prevent us from shipping these
fabrics to other countries. This is a huge concern. One of our primary selling
points is the consistency of quality of our product.”

You confirm Mike’s concern, “That’s an excellent
point,” you say. “Now you’ve just given yourself and our team more
work for the presentation. I’m sure that will come up with it. One of the board
members used to run a textile plant in China.”

Mike nods his head in agreement. “I imagine textiles
will not be the only resource concern,” he says.

Consider the following in your response:

– Why should resources be a concern in a global strategy?

– What resources may be a concern in the country you
selected?

– How will this impact the decision to move to the country
that you selected?

– How will this impact your competitive strategy in your
global market?

– Demonstrate the ability to analyze emerging global
marketplace for potential growth and opportunity

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