Key Elements in Strategic Planning: Cases from the Middle East
After reading this case study and completing the questions, students should be
able to do the following:
• Define the essential characteristic of the term strategy
• Explain some of the key issues to consider in strategic planning
• Explain how short-term investment decisions can help deliver long-term
strategic goals
• Explain how strategic planning can help generate competitive advantage
Source:
Key Elements in Strategic Planning: Cases from the Middle East. (2011). In A. Ashwin (Ed.),CaseBase (Vol. 1, pp. 137-142). Detroit: Gale. Retrieved from http://db07.linccweb.org/login?url=http://go.galegroup.com.db07.linccweb.org/ps/i.do?id=GALE%7CCX1929900024&v=2.1&u=lincclin_ecc&it=r&p=GVRL&sw=w&asid=0a818d6207ddfedfefdb061185301ad9
