Market Research Case Analysis Sperry/MacLennan Architects

1,050- to 1,400-word case study analysis
of the Sperry/MacLennan Architects and Planners case. Address the following in
your analysis:

o Describe
the situation discussed in the case.

o Identify
the key issues for the organization in your selected case.

o Discuss
possible ways the organization might address these issues.

o Based on
your analysis of the case, explain the value of market research in the global

? Format
your paper according to APA standards.

Resources: Case 3-2: Sperry/MacLennan Architects and
Planners of Marketing Research (Aaker, Kumar, & Day):