Use Michigan State University’s Market Potential Index
(http://globaledge.msu.edu/mpi/2014) for this report. This index focuses mostly
on various aspects of the size or growth of the consumer market in each country
which should provide some valuable information to use in making your
recommendation. But don’t rely just on this index. Do some additional research
on factors that you think make your country (Columbia) an attractive or
unattractive market for an American company answering these questions:
1. What are the positive aspects of your country that would
make it an attractive market for an American corporation and their market
potentials?
2. What are the negative aspects of your country that would
make it an attractive market for an American corporation and their market
potentials?
3. Overall what is your recommendation for the American
company that hired you to write this report? Do the positives outweigh the
negatives? Or vice versa? Explain your reasoning.