Assignment 1: Starbucks’ Strategy
Using the Internet and Strayer University databases,
research Starbucks’ organizational culture and the key leadership and
management traits used to execute the business strategy.
Write a four to five (4-5) page paper in which you:
Suggest the key elements of Starbucks’ organizational
culture that contributes to its success in a global economy. Indicate
management’s role with creating and sustaining the organizational culture.
Assess the effectiveness of Starbucks’ management decisions
in providing innovative offerings for its customers (e.g., WiFi, style of
coffee, etc.) in order to achieve its current competitive marketplace
advantage. Provide support for your rationale.
Determine one (1) key management competency that a
successful manager at Starbucks is likely to have. Indicate one (1) way in
which this particular competency is a good fit for the organizational culture.
Evaluate Starbucks’ ability to achieve long-term
sustainability as a global leader in the coffee industry without the
organization’s CEO, Howard Shultz.
Use at least two (2) quality academic
resources.Note:Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references must follow
APA format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and the date. The
cover page and the reference page are not included in the required assignment
page length.
The specific course learning outcomes associated with this
assignment are:
Examine the concepts of management related to modern-day
work environments.
Analyze the corporate environment, culture, and challenges
for managing in a global environment.
Use technology and information resources to research issues
in modern management.
Write clearly and concisely about modern management using
proper writing mechanics.
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing skills, using the
following rubric.
