Organizational Theory and Practice
Read the article “How Barbie Lost her Groove,” by
Nash and Duvall (2005). Compose a persuasive response that includes the
following elements:
Explain why Mattel’s managers were able to slowly change
decision making over time and what kinds of cognitive errors contributed.
Explain and comment on any factors related to organizational
culture and innovation within Mattel’s setting that might have influenced the
company to move in a more positive direction.
