Zipcar International Expansion
Suppose you have been hired by Zipcar to come up with a
international strategic plan. Please discuss the following:
1. Should Zipcar expand into other c
ountries beyond the current five countries that they operate
in? If so, which countries should they enter first?
2. What kind of strategy should they use? For example:
multidomestic, international, global, transnational, or other?
Tice., C. (2012) Zipcar: Two Moms, a Business Idea and $68
in the Bank, Entrepreneur.com, http://www.entrepreneur.com/article/223692
Zipcar Expands in Sacramento Becoming 26th Major Metro
Market: Based on strong demand, Zipcar increases number of vehicles, will open
office (Nov. 6, 2013) PR Newswire (available on Proquest)
Zipcar (July 11, 2012) World’s Leading Car Sharing Network
Continues European Expansion in Top Growth Market,
http://zipcar.mediaroom.com/2012-07-11-Zipcar-Acquires-Leading-Car-Sharing-Service-in-Austria-CarSharing.at
