Global Advertising Portion
Choose a country-Greece,
Company Santo Wine
Product to launch-gourmet olives
Market where that product is not currently marketed by that
company in France
Complete the global advertising portion of the Global
Marketing Plan. This portion of the plan presents your global advertising strategy
for your product. The advertising portion of your plan should:
(a) Discuss
the various methodologies and techniques that can be used to promote your
product in the global market.
(b) Describe
methods you plan to use for creating global presence and visibility in
advertising campaigns.
(c) Select
the best promotional tools to promote your product in the global market.
Discuss the associated pros and cons of these tools.
(d) Discuss
what actionable measurement tools you will implement to actively understand the
success of your advertising methods
Complete the Executive Summary portion of the Global
Marketing Plan. This element must be included at the beginning of the plan.
This element of your plan must be no more than 500 words and must follow APA
format. If an executive were to read no more than this summary, they must
understand what you are trying to achieve and how each element of the plan ties
together in meeting the goals of your plan.
